Latest Posts
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Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
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Power Divides: A Script by Daryll Brown
MARK is chained to a metal bed inside a laboratory. STEPHANE is in a white lab coat and he’s in a stethoscope on a rusty table, clattered with chemicals and robotic parts. He BEAMED the lights in MARK’S face, BLINDING… Continue reading
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Nike: Hot & Cold Backpack Proposal
Proposal My market research helps supprt Nike’s objective because it will help them stand out from competing brands, like Adidas, Puma, and Lululemon. Based on my market research, the only similar backpacks I found either had an air conditioner, fan,… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
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Balancing Long-Term Business Growth and Creativity
Businesses are struggling to make their brands stand out because there is a conflict between completing business objectives and producing creative content. As we become more advanced and globally connected through technology, it’s becoming more critical for a company to… Continue reading



























