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Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
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Nike: Hot & Cold Backpack Proposal
Proposal My market research helps supprt Nike’s objective because it will help them stand out from competing brands, like Adidas, Puma, and Lululemon. Based on my market research, the only similar backpacks I found either had an air conditioner, fan,… Continue reading
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Remarketing the 2024 Nike Elite EasyOn Backpack
Nike’s is known for it’s universally unique brand image and lifetime loyal customer fanbase. They hold an oligopoly in clothes and accessories that are targeted at athletes. For decades, Nike used professional sports influecners and partnerships to become the famous… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
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Balancing Long-Term Business Growth and Creativity
Businesses are struggling to make their brands stand out because there is a conflict between completing business objectives and producing creative content. As we become more advanced and globally connected through technology, it’s becoming more critical for a company to… Continue reading
About Me
Daryll Brown has three years of experience in digital marketing and copywriting. He has completed projects and worked within various industries (music, fitness, education, tech, etc). Daryll’s hybrid knowledge helps him tailor data-driven and creative content for SMB businesses. Residing in Troy, Missouri, Daryll graduated from Southern New Hampshire University with a BA in Creative Writing and English (with a minor in psychology) and a certificate in Data Literacy in Psychology. He’s associated with several honor societies for his high GPA (3.8) and community impact. Daryll is wrapping up his BS in Marketing (with a digital marketing concentration) before starting his MFA in Writing at Lindenwood University.
“If you don’t build your dream, someone else will hire you to help them build theirs”.
— Tony Gaskins
What is Crescent Freelancing?
Daryll Brown founded Crescent Freelancing as a freshman in college. As a Creative Writing and English major, Daryll knew he needed to obtain new skills outside of his degree. He decided to major in Marketing with an emphasis in digital marketing.
Daryll has completed various internships, short-term projects, and training to gain a deeper understanding of common pain points.
Unfortunately, many businesses struggle to find affordable marketers and writers with the right experience. Businesses are self-conscious about their prices, so Daryll created Crescent Freelancing to provide them with customizable digital marketing and copywriting services. Crescent Freelancing allows businesses to gain professional services with proven expertise, DIY strategies, competitive pricing, and hybrid solutions (creative, analytical, and psychological).
Digital Badges
Degrees and Certifications
