Daryll Brown
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2-1 Blog: Uncover New Market Segments?
For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading
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Why is Mobile Marketing Better than Traditional Marketing?
Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading
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Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
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Remarketing the 2024 Nike Elite EasyOn Backpack
Nike’s is known for it’s universally unique brand image and lifetime loyal customer fanbase. They hold an oligopoly in clothes and accessories that are targeted at athletes. For decades, Nike used professional sports influecners and partnerships to become the famous… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
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