business objective
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Why is Mobile Marketing Better than Traditional Marketing?
Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
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Balancing Long-Term Business Growth and Creativity
Businesses are struggling to make their brands stand out because there is a conflict between completing business objectives and producing creative content. As we become more advanced and globally connected through technology, it’s becoming more critical for a company to… Continue reading
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