content creation
-
The Fall of OpenAI is Because of a Branding Error
OpenAI is on the verge of bankruptcy due to an inconsistent brand identity. Critics claim that OpenAI is going bankrupt because of unethical practices, but that’s not the whole story of its financial struggles. In this article, I will explain… Continue reading
-
Email Marketing Mix and Lifetime Value
Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading
-
Why is Mobile Marketing Better than Traditional Marketing?
Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading
-
Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
-
Nike: Hot & Cold Backpack Proposal
Proposal My market research helps supprt Nike’s objective because it will help them stand out from competing brands, like Adidas, Puma, and Lululemon. Based on my market research, the only similar backpacks I found either had an air conditioner, fan,… Continue reading
-
Balancing Long-Term Business Growth and Creativity
Businesses are struggling to make their brands stand out because there is a conflict between completing business objectives and producing creative content. As we become more advanced and globally connected through technology, it’s becoming more critical for a company to… Continue reading
