marketing

  • Microsoft for Consumer Behavior Final Project

    For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading

    Microsoft for Consumer Behavior Final Project
  • Nike: Hot & Cold Backpack Proposal

    Proposal My market research helps supprt Nike’s objective because it will help them stand out from competing brands, like Adidas, Puma, and Lululemon. Based on my market research, the only similar backpacks I found either had an air conditioner, fan,… Continue reading

    Nike: Hot & Cold Backpack Proposal