marketing trends
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The Fall of OpenAI is Because of a Branding Error
OpenAI is on the verge of bankruptcy due to an inconsistent brand identity. Critics claim that OpenAI is going bankrupt because of unethical practices, but that’s not the whole story of its financial struggles. In this article, I will explain… Continue reading
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Email Marketing Mix and Lifetime Value
Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading
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2-1 Blog: Uncover New Market Segments?
For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading
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Why is Mobile Marketing Better than Traditional Marketing?
Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading
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Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
