Crescent Freelancing

Microsoft

  • Brand Rivalries and Automatic Processing

    In this blog, I will be comparing how marketing decisions that are infleunced by brand rivalry influences brand reputaiton. I will examine the long-term impact of using traditional methods that are meant to alienate consumers from competing brands. Additionally, I… Continue reading

    Brand Rivalries and Automatic Processing

  • Microsoft for Consumer Behavior Final Project

    For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading

    Microsoft for Consumer Behavior Final Project