AI
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2-1 Blog: Uncover New Market Segments?
For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
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