business
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The Inevitable Data-Driven Marketing Landscape
The hub-and-spoke method is used to ensure the core silos (hub) can communicate effectively with all departments (spoke). Multiple departments are essential for marketing campaigns because they help marketers align with business objectives. Digital analytics is becoming more integrated into… Continue reading
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Email Marketing Mix and Lifetime Value
Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading
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Mobile Marketers Need to Understand Marketing Law
In this blog post, I will evaluate Cerebeal’s deceptive cancellation practices and its long-term impact on the business. I’m going to focus on mobile marketing laws that were violated and how they affect consumers. Additionally, legal penalties for the specific… Continue reading
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Brand Rivalries and Automatic Processing
In this blog, I will be comparing how marketing decisions that are infleunced by brand rivalry influences brand reputaiton. I will examine the long-term impact of using traditional methods that are meant to alienate consumers from competing brands. Additionally, I… Continue reading
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Why is Mobile Marketing Better than Traditional Marketing?
Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading
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Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
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Remarketing the 2024 Nike Elite EasyOn Backpack
Nike’s is known for it’s universally unique brand image and lifetime loyal customer fanbase. They hold an oligopoly in clothes and accessories that are targeted at athletes. For decades, Nike used professional sports influecners and partnerships to become the famous… Continue reading
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Top 5 Trends Changing How Companies Market to Consumers
Marketing is constantly changing as we advance as a society. In the “Roaring Twenties”, marketing was simplified because consumers gained their information from the same sources. According to Vittoria Socolof (2023), “The expansion of mass media, including newspapers, magazines, radio,… Continue reading
