content-marketing

  • Email Marketing Mix and Lifetime Value

    Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading

    Email Marketing Mix and Lifetime Value
  • 2-1 Blog: Uncover New Market Segments?

    For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading

    2-1 Blog: Uncover New Market Segments?
  • Microsoft for Consumer Behavior Final Project

    For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading

    Microsoft for Consumer Behavior Final Project
  • Remarketing the 2024 Nike Elite EasyOn Backpack

    Nike’s is known for it’s universally unique brand image and lifetime loyal customer fanbase. They hold an oligopoly in clothes and accessories that are targeted at athletes. For decades, Nike used professional sports influecners and partnerships to become the famous… Continue reading

    Remarketing the 2024 Nike Elite EasyOn Backpack